A campaign to encourage the trade to look deeper into design aesthetics, innovation and performance has resulted in a G15 award nomination for REYNAERS, the provider of aluminium curtain wall, window and door systems.
Its “Look Deeper” campaign, which targeted commercial and domestic markets with different messages in the same style, has been recognised for the ‘Promotional campaign of the year – Trade’ following the company’s win in the same category last year.
As part of the campaign, a survey of UK architects and a published White Paper looked at the shifting boundary of architectural inspiration, as it moves to the Middle and Far East, from Abu Dhabi to Shandong. Reynaers’ Trend Analysis.
Head of Marketing Hugh Moss said: ““This comes at a very exciting time for Reynaers, as we have seen incredible growth this year and are also celebrating our 50th anniversary. It is fantastic to receive recognition for all the efforts of our hard-working team and we are incredibly proud that our campaign has been recognised in this way by the judges.”