One of the most effective ways of achieving respect and winning business is through successfully winning Awards. With more companies vying for award recognition the competition is fierce so preparation is key. Ensure you pick the right category to suit your business and check if you can enter more than one category. The more relevant categories you enter the greater your chances of winning. It is never too early to start planning your entry for the G17 Awards, and taking some time and care over your entry will help to make it stand out.

The entries that work best include the following:

The entry must be directly relevant to the category being entered

An explanation of a market or customer need that you identified and met

An explanation of a problem and how it was solved

The reaction from the market, customers or staff, using factual information, statistics or measurements

Present facts and be specific

Give good, clear examples – evidence is crucial

Include testimonials from third parties if possible to give you third party endorsement

Be visual with photos, videos and diagrams, but make sure they are directly relevant

Include a clear product description where applicable

Make your case in a clear, interesting and persuasive way. The judges have many entries to assess so make sure yours is clear, concise and relevant.

Each category has entry criteria relevant to that category, which will also be used as the basis for the judging criteria. Please ensure your entry fulfils the questions that are asked in order to maximise your chance of success.